From Transcription to Empathy

Figures

Figure 1. Process of analyzing information, from interview and usability test records to the Ideal User Journey Map


Figure 2. Average time per scenario measured to evaluate participant efficiency.


Figure 3. Detail of the linguistic analysis obtained from interviews for empathy maps and user journey maps.



Figure 4. System Usability Scale (SUS) score obtained using the SUS Analysis Toolkit.


Figure 5. Per item normalized scores (0-10) contributing to the SUS study score.

Figure 6. User Journey Map created using DALL-E via ChatGPT, highlighting key user interactions and challenges.